Customizing Facebook pages is the bane of many social marketers’ existence. The interface is buggy, there’s a general lack of quality ready-made applications for business use, and help is hard to find. Luckily Facebook offers “FBML”, which is an application that allows you to “add a box to your Page in which you can render [...]

If you feel like your brain is slowly melting from a laborious daily social media routine, you’re likely suffering from information overload. The remedy? Create a “social media dashboard” – a single place where you can track everything that’s happening with your social media efforts across different sites and platforms.
Social Media Dashboard Tutorial: Pt. I
(video)
A [...]

It’s tough to get started on Twitter. If people aren’t looking for you, you’re going to have to be proactive and follow others in hopes they’ll follow you back. There are essentially two options to approaching this process: (1) You search for Twitter users that may be interested in your product/service and individually follow them, [...]