Nike DOUBLES Facebook Followers with Viral Ad

May 29, 2010 19 Comments by Michael

If you’re a soccer fan, you’ve likely witnessed Nike’s new adrenaline pumping 3-minute video ad that contains some of the world’s greatest soccer stars going into the upcoming FIFA World Cup. What you might not have known, however, was that this incredibly viral video advertisement was debuted on Nike Football’s Facebook Page (or Nike [...]

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Adding a Custom Facebook Tab

May 20, 2010 8 Comments by Michael

Customizing Facebook pages is the bane of many social marketers’ existence. The interface is buggy, there’s a general lack of quality ready-made applications for business use, and help is hard to find. Luckily Facebook offers “FBML”, which is an application that allows you to “add a box to your Page in which you can render [...]

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