To “Like” or Not to “Like”? Now an Ethical Question.

Jun 17, 2010 2 Comments by Michael

There’s been some recent grumblings over certain uses of Facebook’s new “Like” button for fan pages, but none more interesting then when a page requires you to “Like” it before giving you access to hidden content. Take Nike Football’s recent explosive fan growth, for example. The growth was spurred by Nike Football requiring fan page [...]

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Monitoring Facebook Keyword Activity & Status Updates with RSS feeds

Jun 07, 2010 No Comments by Michael

If your once clean and organized Facebook news feed is now a hodgepodge of Farmville updates, fortune cookie monikers, Mafia Wars updates, and other unnecessary notifications do yourself a favor and check out this tutorial. With simple RSS feeds, you can monitor your friends’ status updates, posts, notes, and your own personal notifications without actually [...]

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Nike DOUBLES Facebook Followers with Viral Ad

May 29, 2010 19 Comments by Michael

If you’re a soccer fan, you’ve likely witnessed Nike’s new adrenaline pumping 3-minute video ad that contains some of the world’s greatest soccer stars going into the upcoming FIFA World Cup. What you might not have known, however, was that this incredibly viral video advertisement was debuted on Nike Football’s Facebook Page (or Nike [...]

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Adding a Custom Facebook Tab

May 20, 2010 8 Comments by Michael

Customizing Facebook pages is the bane of many social marketers’ existence. The interface is buggy, there’s a general lack of quality ready-made applications for business use, and help is hard to find. Luckily Facebook offers “FBML”, which is an application that allows you to “add a box to your Page in which you can render [...]

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Papa John’s: Take a Slice of Our Sales

May 10, 2010 3 Comments by Michael

Late last month #3 pizza chain Papa John’s launched an innovative social media campaign on Facebook coined “Papa’s Specialty Pizza Challenge“. The contest asks fans to design and suggest Papa John’s next specialty pizza, which will be available at locations nationwide. I know…I know…you’ve heard of companies crowdsourcing their customers for ideas in the past.
Here’s [...]

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