MyEdu: Fan Us > Follow Us > Win an Ipad

May 18, 2010 4 Comments by Michael

A number of brands have experimented with social media-based contest giveaways, but not many have executed to the perfection demonstrated by online startup MyEdu. For a period of four weeks, MyEdu – a portal that allows college students to plan their schedule, research professors and connect with other students – randomly selected contest winners every Monday-Thursday to receive iPod touch mp3 players and every Friday selected one lucky contestant to win a new iPad.

To be eligible to win an iPod or iPad, interested visitors needed to (1) fan MyEdu on Facebook, (2) follow the company on Twitter and (3) tweet the following message:

The free @myedu account is here! To celebrate #myedu is giving out #ipad & #ipodtouches daily! Fan, Follow & RT 2 WIN! http://bit.ly/dBA95X

Winners were posted every day to a dedicated contest page on MyEdu’s website, a portion of which is shown below:

If you want to get an idea of how successful the contest was, perform a quick Twitter search for the hashtag #myedu. Every hour people are tweeting about the contest…and it’s been over for weeks! When the contest was taking place a new twitter user was blasting out this tweet every FIVE MINUTES.

Can you believe that? MyEdu was virally gaining hundreds of fans and followers every day, and it’s likely a significant percentage of these contest participants also signed up for new accounts at MyEdu.com. Even if most of the contestants didn’t sign up for accounts, the company is now directly engaged with them on Twitter and Facebook, which provides great upselling opportunities.

MyEdu Follower Stats

Kudos to MyEdu for a well executed short-term social media campaign. What do you think? Was it worth it for MyEdu to spend thousands of dollars on prizes to create the amount of buzz they did?

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About the author

Michael is a social marketing enthusiast and owner of CoZiggy.com, co-founder at Unibridge Projects and caretaker of his mischievous dog Jimmy (pictured).

4 Responses to “MyEdu: Fan Us > Follow Us > Win an Ipad”

  1. Roland Genest says:

    Is it me or did this article make you want to buy an iPad?

  2. Stacy Vanakin says:

    I’ve just taken a look at your site and I’m not sure if it’s just me but I noticed that the site’s logo place on the top is just a red square. Is it supposed to be like that? Good post also.

  3. Mike (admin) says:

    Doesn’t come up on my end. What browser are you using?

  4. Free Xbox Live Gold says:

    hey, good blog! is this the only one you have?

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