Author Archive

Infographics: Pretty pictures, meaningful numbers

Oct 26, 2011 No Comments by Michael

Explaining ideas using only words is so 2010. To combat information overload (see: bing commercials), an increasing amount of social media marketers are turning to infographics.
“Infographic” is just a fancy term that refers to representing data with visual graphics. Visualizing data, or any message for that matter, is an excellent way for marketers present clear [...]

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Create a Custom Background for Twitter Pages

Jun 20, 2010 2 Comments by Michael

If you’re using Twitter for anything more than telling the world you just got an iced mocha frappuccino, it’s worth it to create an attractive background for your page. This extra space is much needed for brands, marketers, independent contractors, or anyone that needs to show page visitors more information than the brief “bio” section [...]

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To “Like” or Not to “Like”? Now an Ethical Question.

Jun 17, 2010 2 Comments by Michael

There’s been some recent grumblings over certain uses of Facebook’s new “Like” button for fan pages, but none more interesting then when a page requires you to “Like” it before giving you access to hidden content. Take Nike Football’s recent explosive fan growth, for example. The growth was spurred by Nike Football requiring fan page [...]

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Monitoring Facebook Keyword Activity & Status Updates with RSS feeds

Jun 07, 2010 No Comments by Michael

If your once clean and organized Facebook news feed is now a hodgepodge of Farmville updates, fortune cookie monikers, Mafia Wars updates, and other unnecessary notifications do yourself a favor and check out this tutorial. With simple RSS feeds, you can monitor your friends’ status updates, posts, notes, and your own personal notifications without actually [...]

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Create a Custom Background for YouTube Channels

May 30, 2010 8 Comments by Michael

There must be hundreds of tutorials online for creating custom backgrounds for your YouTube Channel. I spent hours (days?) searching and sifting through tutorials that were either spam, had broken links, were poor quality, and/or provided Adobe Photoshop templates that didn’t properly fit the constraints of a YouTube Channel. I finally stumbled on the tutorial [...]

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Nike DOUBLES Facebook Followers with Viral Ad

May 29, 2010 19 Comments

If you’re a soccer fan, you’ve likely witnessed Nike’s new adrenaline pumping 3-minute video ad that contains some of the world’s greatest soccer stars going into the upcoming FIFA World Cup. What you might not have known, however, was that this incredibly viral video advertisement was debuted on Nike Football’s Facebook Page (or Nike [...]

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Adding a Custom Facebook Tab

May 20, 2010 8 Comments

Customizing Facebook pages is the bane of many social marketers’ existence. The interface is buggy, there’s a general lack of quality ready-made applications for business use, and help is hard to find. Luckily Facebook offers “FBML”, which is an application that allows you to “add a box to your Page in which you can render [...]

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MyEdu: Fan Us > Follow Us > Win an Ipad

May 18, 2010 4 Comments

A number of brands have experimented with social media-based contest giveaways, but not many have executed to the perfection demonstrated by online startup MyEdu. For a period of four weeks, MyEdu – a portal that allows college students to plan their schedule, research professors and connect with other students – randomly selected contest winners every [...]

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Creating a Social Media Dashboard

May 15, 2010 5 Comments

If you feel like your brain is slowly melting from a laborious daily social media routine, you’re likely suffering from information overload. The remedy? Create a “social media dashboard” – a single place where you can track everything that’s happening with your social media efforts across different sites and platforms.
Social Media Dashboard Tutorial: Pt. I
(video)
A [...]

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Get Targeted Followers Quickly with Tweet Adder

May 13, 2010 1 Comment

It’s tough to get started on Twitter. If people aren’t looking for you, you’re going to have to be proactive and follow others in hopes they’ll follow you back. There are essentially two options to approaching this process: (1) You search for Twitter users that may be interested in your product/service and individually follow them, [...]

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