May, 2010

Create a Custom Background for YouTube Channels

May 30, 2010 8 Comments by Michael

There must be hundreds of tutorials online for creating custom backgrounds for your YouTube Channel. I spent hours (days?) searching and sifting through tutorials that were either spam, had broken links, were poor quality, and/or provided Adobe Photoshop templates that didn’t properly fit the constraints of a YouTube Channel. I finally stumbled on the tutorial [...]

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Nike DOUBLES Facebook Followers with Viral Ad

May 29, 2010 19 Comments by Michael

If you’re a soccer fan, you’ve likely witnessed Nike’s new adrenaline pumping 3-minute video ad that contains some of the world’s greatest soccer stars going into the upcoming FIFA World Cup. What you might not have known, however, was that this incredibly viral video advertisement was debuted on Nike Football’s Facebook Page (or Nike [...]

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Adding a Custom Facebook Tab

May 20, 2010 8 Comments by Michael

Customizing Facebook pages is the bane of many social marketers’ existence. The interface is buggy, there’s a general lack of quality ready-made applications for business use, and help is hard to find. Luckily Facebook offers “FBML”, which is an application that allows you to “add a box to your Page in which you can render [...]

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MyEdu: Fan Us > Follow Us > Win an Ipad

May 18, 2010 4 Comments by Michael

A number of brands have experimented with social media-based contest giveaways, but not many have executed to the perfection demonstrated by online startup MyEdu. For a period of four weeks, MyEdu – a portal that allows college students to plan their schedule, research professors and connect with other students – randomly selected contest winners every [...]

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Creating a Social Media Dashboard

May 15, 2010 5 Comments by Michael

If you feel like your brain is slowly melting from a laborious daily social media routine, you’re likely suffering from information overload. The remedy? Create a “social media dashboard” – a single place where you can track everything that’s happening with your social media efforts across different sites and platforms.
Social Media Dashboard Tutorial: Pt. I
(video)
A [...]

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Get Targeted Followers Quickly with Tweet Adder

May 13, 2010 1 Comment

It’s tough to get started on Twitter. If people aren’t looking for you, you’re going to have to be proactive and follow others in hopes they’ll follow you back. There are essentially two options to approaching this process: (1) You search for Twitter users that may be interested in your product/service and individually follow them, [...]

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Papa John’s: Take a Slice of Our Sales

May 10, 2010 3 Comments

Late last month #3 pizza chain Papa John’s launched an innovative social media campaign on Facebook coined “Papa’s Specialty Pizza Challenge“. The contest asks fans to design and suggest Papa John’s next specialty pizza, which will be available at locations nationwide. I know…I know…you’ve heard of companies crowdsourcing their customers for ideas in the past.
Here’s [...]

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