Infographics: Pretty pictures, meaningful numbers

Oct 26, 2011 No Comments by Michael

Explaining ideas using only words is so 2010. To combat information overload (see: bing commercials), an increasing amount of social media marketers are turning to infographics.
“Infographic” is just a fancy term that refers to representing data with visual graphics. Visualizing data, or any message for that matter, is an excellent way for marketers present clear [...]

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To “Like” or Not to “Like”? Now an Ethical Question.

Jun 17, 2010 2 Comments by Michael

There’s been some recent grumblings over certain uses of Facebook’s new “Like” button for fan pages, but none more interesting then when a page requires you to “Like” it before giving you access to hidden content. Take Nike Football’s recent explosive fan growth, for example. The growth was spurred by Nike Football requiring fan page [...]

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Nike DOUBLES Facebook Followers with Viral Ad

May 29, 2010 19 Comments by Michael

If you’re a soccer fan, you’ve likely witnessed Nike’s new adrenaline pumping 3-minute video ad that contains some of the world’s greatest soccer stars going into the upcoming FIFA World Cup. What you might not have known, however, was that this incredibly viral video advertisement was debuted on Nike Football’s Facebook Page (or Nike [...]

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MyEdu: Fan Us > Follow Us > Win an Ipad

May 18, 2010 4 Comments by Michael

A number of brands have experimented with social media-based contest giveaways, but not many have executed to the perfection demonstrated by online startup MyEdu. For a period of four weeks, MyEdu – a portal that allows college students to plan their schedule, research professors and connect with other students – randomly selected contest winners every [...]

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Papa John’s: Take a Slice of Our Sales

May 10, 2010 3 Comments by Michael

Late last month #3 pizza chain Papa John’s launched an innovative social media campaign on Facebook coined “Papa’s Specialty Pizza Challenge“. The contest asks fans to design and suggest Papa John’s next specialty pizza, which will be available at locations nationwide. I know…I know…you’ve heard of companies crowdsourcing their customers for ideas in the past.
Here’s [...]

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